 Licensing is a very effective marketing tool for CMG Worldwide. When companies
feature CMG’s clients on their products they not only generate immediate
consumer recognition, but they also maintain and enhance their own brand's awareness.
Companies are able to attract new consumers and tap into new distribution channels.
Licensing also offers our licensees the legal protection that comes through a
number of trademark and copyright registrations with our numerous clients.
For over 25 years, CMG’s experienced marketing department has worked
on identifying and pursuing new opportunities for licensing in domestic and
international markets. By researching and pinpointing the leading companies
in the market, we are able to develop successful licensing programs in a variety
of categories including Apparel, Collectibles, Jewelry, Sporting Goods, Gourmet
food, Gaming and Electronics, Restaurants and Toys just to name a few.
Some of our successful merchandising licensees include: Cultura, Levi's, Philip
Treacy, Franklin Mint, American Greetings, Mikimoto, Rawlings, Louisville Slugger,
Nova Wines, IGT, EA Sports, Lombardi’s Steakhouse, Hasbro and Mattel.
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