 In a business where new challenges and opportunities arise daily, our aggressive
marketing staff consistently rises to the occasion. Twenty-five years of established
and well-esteemed business relationships, coupled with our expertise in securing
domestic and international campaigns, makes for an unbeatable combination. As
one of CMG's largest departments, marketing enables us to maximize a client's
name, image, likeness, artistic works, trademarks, service marks and other intellectual
property in a manner consistent with their priorities and long-term goals.
The first step of a successful marketing program is an in depth analysis of the
client's existing brand. Here we examine the brand's internal strengths and weaknesses
and analyze the outside opportunities that are available. This action allows
CMG Worldwide to best position our clients' brands in the marketplace to maximize
growth potential.
Licensing is one of the tools we use to further enhance the value of our client's
brand. To achieve that goal, CMG Worldwide works closely with its clients to
establish and develop a branding and management strategy that not only enhances,
but also protects the value of the client's brand.
There are four valuable marketing services that CMG Worldwide provides to its
clients: Merchandise Licensing
Advertising/Promotional Licensing
Brand Development/Extension
Sponsorship Negotiation
|
